Content marketing is an established way of helping your affiliates and channel resellers fill their marketing funnel. Demand for content from end users is high and keeping fresh content published frequently is a challenge for many partners, especially small and medium sized partners who may have limited marketing resources (even if they have great audience reach and conversion rates).
But static content has its limitations, it can help consumers make purchasing decisions on low complexity purchases but for higher complexity web tools and calculators can often play a valuable role. The nature of content continues to evolve from static to dynamic and increasingly to data driven and real-time, building dynamic content personalised to consumers is an effective way to keep your partners and their audiences highly engaged whilst generating warm leads.
This guide will give you practical advice on how to create and syndicate web tools and calculators which you can use to drive sales through your affiliate and channel reseller ecosystem.
This guide covers three main areas: