AtoZ of #contentmarketing A is for Advertorials and native ads which help drive leads into the sales funnel

The idea of an advertorial is nothing new, since the early days of print advertising, publishers have used combinations of adverts and editorial content to help sell products and services. Done badly advertorials, or native ads as they are more commonly referred to now, will read like very long winded adverts with little editorial value or credibility but done well they can create valuable content which can be used to position your organisation as a thought leader.

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